Big Tech and green AI: how Ecobraz can offset the energy impact of AI

Big Techs and the energy demand of artificial intelligence

The giants of the technology sector have accelerated the development and application of artificial intelligence (AI), a transformation that depends on intense computing capacity and, consequently, high energy consumption. Official studies indicate that data centers responsible for AI account for a significant share of global electricity use, directly impacting greenhouse gas emissions.

Environmental impacts of energy consumption associated with AI

According to data from the Ministry of Mines and Energy (mme.gov.br), global energy consumption by data centers could reach 20% of the world's electricity in the coming years if efficiency and sustainability measures are not adopted. The increased use of AI in Big Tech operations raises the demand for processing, storage and cooling, intensifying indirect environmental impacts, such as an increase in the carbon footprint.

Legal framework and initiatives for energy sustainability in Brazil

Decree No. 9.795/2019, which establishes the National Solid Waste Policy (PNRS, law No. 12.305/2010), establishes guidelines for the proper management of technological waste, minimizing adverse environmental effects. In addition, the National Energy Plan 2050 includes targets for increasing energy efficiency in critical sectors, including digital infrastructure, emphasizing that practical actions are fundamental to mitigating the impacts of AI.

Ecobraz and offsetting the energy impact of AI

Specializing in certified environmental solutions, Ecobraz works in the sustainable management of high-tech equipment. Through the conscious collection and reuse of electronic materials, it reduces the need to extract natural resources and significantly reduces the energy consumption linked to the production chain of devices used by AI.

For the electronic waste collection and the correct reuse of equipment, Ecobraz provides a scheduling system that ensures practices in line with current legislation, avoiding environmental damage and contributing to the circular cycle of technology.

Safe disposal of media and information security

Data security is imperative in the context of AI, which raises the importance of safe disposal of media such as hard disks. The Ecobraz initiative offers a specialized service for hard drive sanitization, guaranteeing the complete elimination of information before responsible environmental disposal, in compliance with the regulatory requirements set out in the General Data Protection Law (LGPD, Law No. 13.709/2018).

Benefits of the sustainable model for B2B decisions

The ESG, EHS, IT, Legal and Purchasing managers find in partnering with entities like Ecobraz an opportunity to align strategy with environmental and social responsibility. Mitigating the energy impact of AI not only promotes legal compliance, but also strengthens corporate reputation and adds value to the sustainability agenda in digital supply chains.