E-commerce and Marketplaces: How Ecobraz Ensures Reverse Logistics, ESG, and Tax Deduction Benefits

The Growth of E-commerce and the Environmental Challenge

In recent years, e-commerce has become the main channel for selling electronics, appliances, and technology products in Brazil. Marketplaces such as Amazon, Magazine Luiza, and Mercado Livre move billions in transactions annually.

But with this growth comes a new responsibility: what happens to old devices when consumers buy new ones?

TVs, refrigerators, cell phones, and computers discarded improperly cause environmental damage and pose health risks. This is why the National Solid Waste Policy (PNRS) requires manufacturers, importers, distributors, and retailers — including e-commerce platforms and marketplaces — to implement reverse logistics systems.

The Risks of Ignoring Reverse Logistics

Failing to comply with reverse logistics obligations can generate heavy losses:

• Environmental fines that can reach millions.

• Lawsuits for environmental damage.

• Reputation damage, as consumers increasingly demand real ESG actions.

• Loss of contracts with suppliers and investors who demand compliance proof.

For e-commerce and marketplaces, reverse logistics is no longer optional — it’s a legal and strategic necessity.

Ecobraz as a Complete Solution

Ecobraz Emigre is the world’s largest NGO in electronic waste recycling and digital inclusion. Recognized as an OSCIP and Public Interest Entity, Ecobraz ensures:

1. Nationwide reverse logistics, from collection to certified recycling.

2. Complete documentation, compliant with Brazilian environmental regulations.

3. ESG certification, boosting sustainability reports.

4. Social impact projects, like the Reciclando initiative, bringing technology to underserved communities.

The Tax Advantage: Donations with Income Tax Deduction

In addition to operations, e-commerce partners can support Ecobraz through tax-deductible donations.

➡️ Example:
If an e-commerce company owes R$10 million in corporate tax, it can allocate 2% (R$200,000) directly to Ecobraz.

This generates no additional costs for the company. Instead, the amount that would go to government revenues is transformed into:

• More free collections for households and businesses.

• Expansion of digital inclusion centers in vulnerable areas.

• Increased operational capacity to meet partner demands.

Strategic Benefits for E-commerce and Marketplaces

Partnering with Ecobraz offers multiple advantages:

1. Immediate compliance – no fines, no lawsuits.

2. Reputation and ESG strengthening – vital in competitive markets.

3. Social impact – measurable and certifiable.

4. Tax efficiency – smart use of corporate tax.

5. Competitive differentiation – consumers value sustainable brands.

Practical Case

Some marketplaces already provide consumers with the option of environmentally responsible disposal.

Example: a customer buying a new TV can request pickup of their old one through a partnership with Ecobraz. The result: a satisfied customer, a compliant company, and an empowered NGO.

Why Choose Ecobraz?

Among many initiatives in Brazil, Ecobraz stands out because:

• It is the largest NGO in its sector worldwide.

• It manages the full reverse logistics process.

• It provides robust documentation, essential for audits.

• It offers fiscal incentives via tax-deductible donations.

Conclusion

For e-commerce and marketplaces, reverse logistics is not only a legal obligation but also a competitive advantage.

Ecobraz Emigre provides the most complete solution for compliance, sustainability, and social impact — with the added benefit of tax-deductible donations.

➡️ Turn your obligation into a competitive edge: partner with Ecobraz.