Ecobraz proposes to Microsoft, Apple and Google: co-finance the world's largest electronics recycling center

Context and Objectives of Ecobraz's Proposal

Ecobraz presented a strategic proposal for Microsoft, Apple and Google to participate in the co-financing of the world's largest electronic recycling hub, in line with the guidelines of the National Solid Waste Policy set out in Law No. 12.305/2010 (http://www.planalto.gov.br/ccivil_03/_ato2007-2010/2010/lei/l12305.htm). The aim is to create a sustainable and integrated e-waste management model that operates in the B2B segment, involving areas such as ESG, EHS, Purchasing, IT and Legal.

Importance of the Electronic Recycling Hub and Benefits

The development of a specific hub for electronic recycling is fundamental to increasing the recovery rate of materials present in obsolete electronic equipment, reducing environmental impacts and promoting the circular economy. This is in line with the National Solid Waste Management Information System - SINIR (https://sinir.gov.br) and CETESB regulations (https://cetesb.sp.gov.br/), which recommend the correct disposal of electronic devices.

Technology Giants' Engagement in Sustainability

Microsoft, Apple and Google have robust corporate sustainability policies that include reducing environmental impact, including the responsible handling of electronic waste. By co-financing this hub, these organizations would expand their commitment to environmental compliance and social responsibility, generating mutual benefit for the sector and the environment.

Technical and Legal Aspects for Co-financing

The format of the partnership must meet the requirements of Brazilian legislation, such as Law No. 12.305/2010 and technical standards related to the disposal and recycling of electronic waste, ensuring that environmental and legal requirements are met. The participation of these organizations must support the necessary infrastructure for an efficient collection and treatment flow. For specialized electronic waste collection, processes that ensure traceability and transparency are prioritized.

Security in the Management of Digital Media and Sensitive Data

Another crucial point involves the specialized treatment of digital media, such as storage units (HDDs), to ensure the safe disposal of data and protect sensitive information before recycling. The processes include the sanitization of HDs and other media, as provided for in specific regulations. Ecobraz offers solutions for safe disposal of hard drives with guaranteed data confidentiality.

Impact and Future Prospects

The hub aims to transform the national scenario, creating a standard for the treatment and reuse of electronic waste that meets both environmental and economic objectives, while strengthening compliance with current legislation. Joint action between private initiative and global leaders in the technology sector is a strategic step towards the scalability and effectiveness of sustainability in electronics.