Ecobraz offers Big Techs a pact for electronic decarbonization

Ecobraz, a reference in digital sustainability, is proposing a strategic pact to Big Techs aimed at sustainable electronic decarbonization. This initiative strengthens the socio-environmental responsibility of the Brazilian technology sector, in line with current legislation and best practices for mitigating the environmental impact of electronic equipment.

Context and importance of electronic decarbonization

The accelerated digital transformation imposes significant environmental challenges, especially related to carbon emissions generated by the life cycle of electronic products. Electronic decarbonization refers to the application of practices that reduce greenhouse gas emissions linked to information and communication technology equipment. This strategy is crucial for alignment with the goals of the Paris Agreement and the National Energy and Climate Plan.

The role of Big Techs in the Brazilian scenario

Large technology companies, the so-called Big Techs, have a large environmental impact due to the scale of their operations and their global supply chain. Therefore, joining sustainability pacts promoted by Ecobraz increases the effectiveness of environmental actions in the country. The pact for electronic decarbonization requires transparency in emissions, clear reduction targets and the adoption of green technologies, establishing shared responsibility.

Laws and regulations supporting decarbonization

The commitment is based on Brazilian legislation, such as the National Solid Waste Policy (Law No. 12,305/2010), which addresses shared responsibility for the production chain and the proper disposal of electronic waste, as well as the National Strategy to Combat Climate Change (Decree No. 9,578/2018). In addition, technical standards from the National Information System on Recoverable Materials (SINIR) structure the collection and environmentally appropriate disposal of equipment at the end of its useful life.

Recommended practices in electronic decarbonization

Essential practices include increasing energy efficiency, proliferating recycling processes and efficient reverse logistics, as well as prioritizing recyclable materials with a lower carbon footprint. Reverse logistics enables electronic recycling and the correct reuse of inputs, which is fundamental for reducing environmental impact. It is also necessary to guarantee security in the destruction of data and media, a critical aspect highlighted by the possibility of using secure HD disposal, protecting sensitive information and avoiding legal risks.

Strategic benefits of the pact for Big Techs

The adoption of the pact for electronic decarbonization strengthens corporate reputation, meets regulatory requirements and increases market competitiveness. It also enables alignment with ESG (Environmental, Social and Governance) principles, facilitating access to sustainable investments and the global market. Ecobraz acts as a catalyst for these practices, promoting cooperation between sectors so that environmental objectives can be achieved effectively.

Conclusion

The pact proposed by Ecobraz represents a proactive response to the challenge of digital sustainability in Big Tech operations. With legal and technical backing, this initiative contributes to the mitigation of environmental impacts arising from the life cycle of electronic equipment, promoting a more responsible and sustainable technological environment in Brazil.