Specialized Reverse Logistics for Marketplaces in São Paulo

Introduction to Reverse Logistics in Marketplaces

Reverse logistics is a fundamental aspect for compliance with environmental regulations and for the sustainability of businesses operating through marketplaces, especially in the metropolitan region of São Paulo. This process involves the proper management of returned products after their use or in a return situation, enabling reuse, recycling, or responsible disposal.

Legislation Applicable to Reverse Logistics

According to the National Solid Waste Policy (Law No. 12.305/2010), reverse logistics is mandatory for various sectors, ensuring that products are properly collected and disposed of, reducing environmental impacts. For the state of São Paulo, CETESB (Environmental Company of the State of São Paulo) reinforces the need to operate these systems efficiently and safely.

Characteristics of Reverse Logistics in Marketplaces

Marketplaces operating in São Paulo require reverse logistics solutions that consider the volume, diversity, and specificity of returned products. Management must include efficient segregation of materials, appropriate transportation, and destination according to current legal guidelines, ensuring environmental compliance and operational safety.

Collection and Destination of Electronic Products

Within the scope of marketplaces, the return of electronic products requires special care, given the presence of toxic components and materials requiring specialized treatment. The electronic waste collection must follow strict protocols, ensuring selective collection and forwarding for certified recycling, according to standards established by the National Information System on Solid Waste Management (SINIR - mtr.sinir.gov.br).

Security in Data Media Destruction

For products with data storage, such as hard drives and other media, it is essential to ensure secure destruction of information before disposal. Hard drive sanitization must be carried out following best practices to guarantee confidentiality and compliance with the General Data Protection Law (LGPD - Law No. 13.709/2018).

Operationalization and Benefits of Reverse Logistics

Implementing specialized reverse logistics in marketplaces promotes customer satisfaction, meets regulatory requirements, and helps minimize environmental impacts. Additionally, it strengthens social and environmental responsibility and market reputation, factors directly linked to business sustainability.

Conclusion

The implementation of reverse logistics in marketplaces in São Paulo is imperative for legal compliance and environmental sustainability. Strict compliance with regulations, combined with the adoption of certified practices for waste collection and disposal, especially electronic waste, contributes to mitigating environmental and legal risks, promoting a more responsible market.