Big Tech's new ESG: less marketing, more impact - with Ecobraz

ESG in large technology companies has evolved beyond marketing, focusing on concrete results with partners like Ecobraz. The new approach emphasizes real sustainability, aligning practices with compliance with Law No. 14.025/2021 and current environmental regulations, such as the National Solid Waste Plan. Responsible electronic disposal and reverse logistics, including proper electronic waste collection, are central pillars of this transformation.

ESG Transformation in Big Tech

Historically, the dissemination of environmental, social and governance practices was closely linked to marketing and positive publicity. However, the complexity of environmental challenges and current regulatory pressure have driven a new paradigm: greater effectiveness in actions and transparency in operations. Large technology organizations have sought to strictly comply with standards such as the National Solid Waste Policy (Law No. 12.305/2010) and adhere to sustainability protocols that involve the entire chain, especially its impact on the disposal of electrical and electronic waste.

Partnership with Ecobraz for real environmental impact

Ecobraz acts as a benchmark in sustainable reverse logistics solutions, focusing on the safe collection and proper treatment of electrical and electronic waste. Its operations are in line with the standards of the National Solid Waste Management Information System (Sinir) and the best practices for the sustainability of these operations. Through a structure dedicated to responsible management, it enables large technology organizations to reduce environmental impacts and increase legal compliance.

Safe disposal and sanitization of digital media

In addition to proper collection, data security is essential when disposing of electronic devices such as hard drives and other media. Ecobraz offers qualified safe disposal of hard drives and digital media services with technical rigor, guaranteeing the definitive elimination of information and avoiding legal risks or leaks. This practice complies with consumer protection and data privacy standards, in accordance with the guidelines of the General Data Protection Law (Law No. 13.709/2018).

Regulatory compliance and social impact

Engagement in ESG actions must consider full compliance with environmental and social legislation. Integrating transparent practices into the electronics waste disposal chain not only avoids sanctions under Law No. 12.305/2010, but also reinforces organizations' social commitment to sustainability and corporate responsibility.

Conclusion

The new ESG in large technology organizations puts aside superficial relationships and propaganda to focus on concrete results. Partnering with specialized waste agents such as Ecobraz is essential to ensure sustainable disposal, information security and regulatory compliance. This represents a significant step forward in mitigating the environmental and social impacts of the technology chain.