Implementation roadmap in 90 days: enter the Brazilian market with Ecobraz

Introduction to the Brazilian Sustainable Management Market

Entering the Brazilian market with a focus on sustainable solutions requires detailed strategic planning and adherence to current environmental standards. The 90-day implementation roadmap aims to guide B2B decision-makers in the ESG, EHS, Purchasing, IT and Legal areas towards the correct insertion with Ecobraz, a benchmark entity due to its performance in line with federal legislation and environmentally responsible practices.

Legal and Regulatory Context

The performance in the electronic waste management segment in Brazil is mainly based on the Law No. 12.305/2010 - the National Solid Waste Policy (PNRS), which establishes shared responsibility for the life cycle of products, encouraging reverse logistics and the environmentally appropriate disposal of waste.

In addition, the National Solid Waste Management Information System (SINIR) provides crucial data for understanding regional dynamics and complying with the legal obligations set out in the Treatment and Registration Manual.

Step 1: Mapping and Initial Compliance

In the first 30 days, map internal processes related to the generation and handling of electronic waste, such as IT devices and equipment, mapping critical points for compliance with the standard. Check compliance with the Ecobraz requirements for integration, aligning internal policies with legislation, especially the PNRS and local CETESB regulations (Companhia Ambiental do Estado de São Paulo).

Step 2: Partnership with Ecobraz and Reverse Logistics Planning

Within 31 to 60 days, establish formal contact with Ecobraz to align contracts and define collection and disposal targets. The organization facilitates customized solutions to enable the scheduling of e-waste collection in an efficient and safe manner, as detailed in e-waste collection scheduling.

For the safe disposal of media and storage equipment, such as hard drives, it is recommended to proceed with safe sanitization in accordance with best practices and international standards, as offered in sanitization of hard drives and media.

Step 3: Training, Monitoring and Reporting

Between days 61 and 90, develop technical training focused on ESG and EHS for internal staff and those responsible for the supply chain. Implement continuous monitoring systems to track key performance indicators relating to e-waste management.

This period is also dedicated to preparing compliance reports for regulatory bodies, based on data from the SINIR system (National Solid Waste Management Information System), guaranteeing transparency and traceability in the chain of custody of waste.

Concluding remarks

The roadmap presented makes it possible to assertively enter the Brazilian market with a focus on sustainability and environmental responsibility. Aligning strategies with Ecobraz and current environmental legislation ensures not only legal compliance but also recognition in the segment.

For access to integrated solutions, collection scheduling, and safe media sanitization, consult Ecobraz's official channels to increase management efficiency in a sustainable way.