ESG Roadshow in Brazil: how to co-create an impact program with Ecobraz

Introduction to the ESG Roadshow in Brazil

The ESG Roadshow in Brazil is a key initiative to engage decision-makers from areas such as ESG, EHS, Purchasing, IT and Legal in the joint construction of sustainable impact programs. In partnership with Ecobraz, a reference in sustainability and electronic waste management, the initiative aims to align corporate strategies with current regulations, promoting legal compliance and sustainable development.

Legal and Regulatory Context

The proper management of electronic waste is supported by the National Solid Waste Policy (Law No. 12.305/2010), which establishes guidelines for sustainable management, including shared responsibility for the life cycle of products. In addition, the National Solid Waste Management Information System (SINIR - https://sinir.gov.br) provides transparency in the collection, treatment and proper disposal of these materials, essential requirements for drawing up effective ESG programs.

Objectives of the ESG Roadshow with Ecobraz

Its main goals are to disseminate good practices for the collection, recycling and safe disposal of electronic equipment, as well as to foster a culture of sustainability in organizations. Participants are trained to implement actions that ensure compliance with the resolutions of CETESB (Environmental Company of the State of São Paulo), in line with the technical standards of NBR ISO 14001 for environmental management systems.

Creation of Impact Programs

The methodology applied favors co-creation, allowing managers to jointly build personalized initiatives, prioritizing operational efficiency and the mitigation of legal risks. Among the essential processes is the adoption of proper e-waste collection (electronic collection scheduling), ensuring that it is sent for environmentally correct treatment. For sensitive materials such as hard disks and digital media, safe disposal and data sanitization is recommended, mitigating the risk of leakage in accordance with practices recommended by international standards (sanitization of HD and media).

Impacts and Benefits for Decision Makers

Implementing the program strengthens the commitment to ESG principles, promoting the reduction of the environmental footprint and the improvement of corporate governance. In addition, it provides a competitive advantage in bidding processes and environmental certifications, since legal compliance reduces the risk of fines under current environmental legislation.

Final Thoughts

The ESG Roadshow in partnership with Ecobraz is a strategic platform for the sustainable transformation of the Brazilian production sector. Through the co-creation of impact programs aligned with federal and state legislation, it is possible to ensure the efficient management of electronic waste, preserving the environment and promoting social responsibility.