Ecobraz proposes sustainable co-branding model for electronics manufacturers

Ecobraz presents an innovative sustainable co-branding model for electronics manufacturers, aimed at shared responsibility for the cycle of electronic products in accordance with the PNRS (Law No. 12.305/2010). The initiative strengthens ESG governance, promoting efficient reverse logistics and responsible disposal.

Regulatory Context and Importance of the Sustainable Model

According to Law No. 12.305/2010 - the National Solid Waste Policy (PNRS) - manufacturers have a legal obligation to implement reverse logistics systems for electronic waste. The model proposed by Ecobraz encourages collaboration between brands to collectively meet these requirements, optimizing operations and reducing environmental impacts.

Sustainable Co-Branding Structure

The model facilitates the creation of an integrated network between manufacturers, enabling the common use of channels for the collection of electronic waste (agendamento) and proper waste treatment, in line with the rules of the National Solid Waste Management Information System (SINIR).

It also incorporates safe processes for the disposal of storage units and electronic media, guaranteeing the sanitation of data using certified methods in accordance with the recommendations of the NIST. For this stage, Ecobraz provides a channel for safe disposal and sanitization (electronic waste scheduling).

Benefits for Corporate Decision Makers

For leaders in the areas of ESG, EHS, purchasing, IT and legal, adopting this model represents an improvement in environmental compliance, reinforcement of the institutional image and mitigation of legal risks associated with electronic waste.

The co-branding model, by bringing together several brands in a collaborative structure, reduces operating costs through logistics optimization, as well as encouraging the circular economy, which is fundamental for compliance with the PNRS and SINIR guidelines.

Final Thoughts

The Ecobraz project aligns corporate strategies with Brazilian environmental legislation, promoting sustainability and social responsibility through joint engagement in the management of electrical and electronic waste.

These initiatives favor ESG governance processes and expand compliance with the legal obligations set out in current legislation, including the PNRS and complementary regulations relating to the reverse logistics of electronics.